Importance of reducing your cash burn

UPDATE: Recently we read another article about reducing your expenses and giving yourself a longer ‘runway’ from CB Insight (a New York based consultancy supporting startups). We wanted to share some points on this important topic and remind our supporters of some of the services that could help.

Amazon Web Services credits	Contact us for credits for Amazon Cloud Services
Amazon Business	Contact us for help with your purchasing needs
Pro-bono services on Startup India Hub	Partnered Services (startupindia.gov.in)
Government Programs listed on Startup India Hub	Government Schemes (startupindia.gov.in)

These points are great reminders of what is different between want to startup and established business.

Being undisciplined with money is easy and quickly becomes part of the culture.
There is no decision quality because you usually dont make decisions you just do whats cool and “ruthless prioritization” is not being done.
You hire people who have lots of ideas and who are used to doing what they like. These folks are not naturally good at living with resource constraints.
living large often means perks, and perks become entitlements/expectations.

It is ironic that valuations are sky-high in most startup ecosystems (including ours) and yet investors/supporters usually give this suggestion. The bubble has burst in many countries (incl US) and we get surprised when we hear of the bubble in India – business is like Covid – the wave usually happens in the west 1st !!

Probably the most important thing for startups is to reduce their cash burn. Even Investors tell us how important this is in pitches.

Thank you to the many entities that have registered and let us know their challenges. Request others to contact us also and see what services our community members can provide. Best way to contact us is to complete our (free) registration form SAI | We speak for you (startupassociation.in).

We also saw a great list of resources on Startup India Hub – another great platform for the ecosystem. Suggest you register for them also.

Address - 7, Paschimi Marg, Block C, Vasant Vihar, New Delhi, Delhi 110057
Email - info@startupassociation.in
Phone - 011 4173 0003

Mixpanel

Mixpanel guides startups to product-market fit so they can turn ideas into profit. Thousands of startups all around the world use Mixpanel’s self-serve analytics to convert, engage, and retain more customers. Powerful and easy to use, Mixpanel is the key to startup growth.

Mixpanel is delighted to offer the Startup Association of India’s community $50K USD in credits to use on the Mixpanel Growth plan over 12 months through the Mixpanel for Startups program. These credits let startups build a custom plan based on their current users, and they can be adjusted over time to account for the company's growth. Credits can be used to:

Buy a plan to analyze data on 100K monthly tracked users (MTUs) and 100M events per month
Cover overages for analyzing data of up to 430K MTUs and 430M events per month
Purchase add-ons such as Group Analytics and Data Pipelines

Companies are eligible for the Mixpanel for Startups program if they meet the following requirements:

Not currently on a Mixpanel paid plan
Incorporated less than 5 years ago
Less than $8M USD raised

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HubSpot

The HubSpot Partner Program offers eligible startups:

Up to 90% Discount on HubSpot Software

Use one service or the entire suite of HubSpot Growth Platform with a free-forever CRM at a startup-friendly price.

Not yet ready for the premium version?

(Perfect option for startups who want to avoid the “oh, snap!” moment of not having a working CRM when you hit the J curve. )

Once your startup is ready, activate the discount and use the full power of HubSpot to propel your startup to the next level.

Education Resources and Tailored Training

Masterclasses, templates, kits, and guides to help you save time and avoid costly mistakes growing your startup. Plus, access to world-class support from HubSpot experts.

Integrated Platform for Startups

Get access to over 500+ software integrations, many at startup-friendly pricing, as well as the opportunity to build an integration on the HubSpot platform.

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Importance of reducing your cash burn